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Print Shop January 02, 2023 04 Comments

How to take amazing photos in not so very good lighting?

Photographic lighting refers to how a light source, artificial or natural, illuminates the scene or subject that is photographed. Photographers can manipulate the positioning and the quality of a light source to create visual effects, potentially changing aspects of the photograph such as clarity, tone and saturation to create an accurate rendition of the scene.

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Print Shop January 02, 2023 04 Comments

Color Psychology and Why it is Important to the Printing Industry

Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people.[1] How color influences individuals may differ depending on age, gender, and culture. For instance, heterosexual men tend to report that red outfits enhance female attractiveness, while heterosexual females deny any outfit color impacting that of men.

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